This is me.

Native Portuguese, fluent in English, je me débrouille en Français. I’m very into technology, data and all things research, and I can’t resist a spreadsheet, good or bad.

From Hubspot to Google Analytics, Ahrefs to Talkwalker, I’m experienced with several tools and always eager to learn more.

I also read a lot.

Experience

As a Digital Analyst with extensive experience in social media and digital strategy, I specialise in turning complex data into clear, actionable insights. I track industry trends, analyse audience behaviour, and develop search strategies to uncover key brand and competitor insights. My expertise lies in cleaning and processing large data sets to ensure accuracy and delivering concise reports that inform strategic decisions. With a background as a writer and years of experience in online writing, I bring a storytelling element to data reporting, making insights both accessible and compelling.

  • 2022 - Present | Digital Analyst

    • Monitor and analyse the social media landscape, emerging trends, and platform features.

    • Develop targeted search queries to capture brand, industry, and competitor insights.

    • Clean and process large data sets to ensure accuracy and relevance.

    • Track conversations and emerging discussions using social media listening tools.

    • Analyse audience behavior, demographics, and preferences to inform strategy.

    • Deliver concise reports with actionable insights and strategic recommendations.

    • Provide training on data analysis and reporting.

  • 2021 - 2022 | Social Media and Content Manager

    • Managed social media strategy across Instagram, Facebook, and LinkedIn.

    • Analyzed content performance and provided actionable insights.

    • Led content creation processes and coordinated translations.

    • Drove go-to-market strategies, audience targeting, and PR efforts.

    • Optimized web content and social copy with advanced SEO strategies.

    • Used analytics tools, including Google Analytics, to track and improve content performance.

    2020 - 2021 | Content Creator

    • Developed creative social media assets, including videos and animations.

    • Wrote, edited, and updated content for websites, blogs, and marketing materials.

    • Explored new visual brand concepts across platforms.

    • Researched trends to inform content strategy.

    • Monitored social media and website performance metrics.

  • 2018 - 2020 | Social Media Manager

    • Developed and executed social media strategies aligned with company goals.

    • Created engaging multimedia content, including videos and animations.

    • Managed community engagement to foster a loyal follower base.

    • Set and monitored KPIs to measure campaign success.

    • Designed and optimized website pages for usability and SEO.

    • Wrote and refined copy to improve search visibility and user experience.

  • 2018 - 2018 | Communications Assistant

    • Develop marketing and communications campaigns and strategies and monitor their success

    • Define key performance indicators for each communications channel

    • Determine strategic communications campaigns that will help further organizational goals

    • Create internal communications protocols and initiatives to foster employee morale

    • Write and deliver internal newsletters on a monthly basis

  • 2015- 2017 | Communications Officer

    • Draft press releases, pitches, case studies, white papers, and media summaries

    • Build relationships with new media contacts and maintain relationships with existing ones

    • Manage media requests in a timely and professional manner

    • Pitch story ideas and content to media

    • Ensure all communication aligns with the brand image

    • Track and analyze media coverage to inform future campaigns

    • Measure PR program impacts through regular reporting

    • Develop digital campaigns through email marketing

  • 2015- 2015 | Multimedia Intern

    • Created video assets for social media, digital campaigns, and TV.

    • Adapted and repurposed content, including trailers and teasers.

    • Developed custom video assets for partnerships and activations.

    • Collaborated with the Creative department to ensure brand consistency.