Superb
Copenhagen, Denmark
B2B / SaaS
Working for a startup means you will wear many hats.
I joined Superb as a content creator, responsible for exploring new ideas for visual brand identity across different platforms. I worked with the marketing team to create social media assets, write, review and proofread content for the website and the blog, and monitor all relevant metrics.
After being promoted to Social Media & Content Manager, I took ownership of the brand's social media strategy, developing monthly content calendars and analyzing performance to refine our approach. I coordinated asset delivery across partner relationships and executed campaigns to boost brand exposure. Acting as the key point of contact between the team and stakeholders, agencies, and other content providers, I ensured smooth execution from ideation to delivery. On the SEO front, I developed keyword strategies and partnered with the team to increase website and blog traffic.
This multifaceted role sharpened my ability to think strategically, execute efficiently, and deliver results across multiple strategy functions.
social media management
content strategy
content writing
data analysis
seo
Digital Analysis/ Strategy
SEO is not just about knowing your keywords. That’s a start, but not enough. At Superb, I was in charge of constantly adapting our content (from blog posts to website pages) based on our keyword strategy but also keeping in mind our audience and playing by Google’s rules. I developed a strong knowledge of Ahrefs and Google Analytics.
Website Optimization
Websites demand constant optimisation, as audience behaviour evolves with the seasons, trends, and dozens of other subtle shifts. Mastering the art of engagement and retention is essential to fostering growth and driving conversions. At Superb, I kept track of these dynamics with Google Analytics, adapting strategies to ensure sustained success and meaningful results.
Landing Pages
click to open
click to open
Social Media Strategy
For social media, we went with LinkedIn and Instagram, the most relevant channels for our audience. The strategy was split into two. While on Instagram, we were targeting and speaking to our audience, on LinkedIn, we were showcasing our team and giving a sneak peek into the backstages of a fast-growing startup. Thus, when the time came to recruit, Superb had a solid following that helped with the process on LinkedIn. On Instagram, we believed in celebrating the community, posting use cases and engaging with the audience.
Working closely with our inbound specialist, I built email templates directly on Hubspot, sending out monthly newsletters, product updates and campaign emails. These were part of our consideration and conversation strategies.
