CASA CONSTÂNCIA
Copenhagen, Denmark
Website Optimization
Websites demand constant optimisation, as audience behaviour evolves with the seasons, trends, and dozens of other subtle shifts. Mastering the art of engagement and retention is essential to fostering growth and driving conversions. At Superb, I kept track of these dynamics with Google Analytics, adapting strategies to ensure sustained success and meaningful results.
Landing Pages
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Social Media Strategy
For social media, we went with LinkedIn and Instagram, the most relevant channels for our audience. The strategy was split into two. While on Instagram, we were targeting and speaking to our audience, on LinkedIn, we were showcasing our team and giving a sneak peek into the backstages of a fast-growing startup. Thus, when the time came to recruit, Superb had a solid following that helped with the process on LinkedIn. On Instagram, we believed in celebrating the community, posting use cases and engaging with the audience.
Working closely with our inbound specialist, I built email templates directly on Hubspot, sending out monthly newsletters, product updates and campaign emails. These were part of our consideration and conversation strategies.
